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Marketing is a field of cut-throat competition, where everyone needs to grab the finite set of consumers. Due to the fixed pool of customers, a new technique has to continuously replace the old, obsolete ones. Once upon a time, wall posters were a great mode of the advertisement; but today, nobody looks twice at them. A series of new, refined techniques have emerged that aim to grab the customer’s attention in a more calculated manner. Content Marketing is yet another addition to it.